Project Overview

We collaborated with Jonas of Luuskat, a Karelian-Finnish model horse sculptor, to create a digital presence that showcases and sells his equine art. The project began with an initial website launch in June 2025 and evolved alongside a full brand refresh in January 2026.

Challenge

Luuskat needed a platform that would:

• Present their sculptures in a refined and elegant manner
• Facilitate online sales of high-end collectibles
• Communicate their artistic identity while appealing to an international audience

Approach & Strategy

Our approach focused on elegance, clarity, and personal expression:

• Brand Identity: Developed a new logo with a handcrafted “by Jonas” signature to reflect the artist’s personal touch. Carefully selected fonts and colours convey high-end quality and sophistication
• Typography: The main font, Perandory Condensed, was applied consistently for headings and logo to reinforce the brand’s timeless aesthetic
• Website Design: Designed a streamlined, visual-first interface that highlights the artistry of each model horse while maintaining intuitive navigation for potential buyers

Solution

• Logo & Brand Refresh: Combined a clean, professional font with Jonas’s handwritten signature to create a unique and personal identity.
• Visual Identity: Carefully curated colour palette and typography communicate elegance and premium quality.
• Website: Built on Hostinger, the site features high-resolution imagery and detailed product pages.

Results

The new website and brand identity elevate Jonas’s presence as a high-end model horse sculptor, providing collectors and fans a seamless and visually compelling platform to explore and purchase his work.

The brand refresh ensures consistency across all touchpoints while maintaining Jonas’s personal artistic signature.

Client feedback was immediately positive, highlighting the elegance, clarity, and professional presentation of the new site.

VISIT

luuskat.com