Project Overview

From 2020 to 2021, we volunteered to design and manage the website and social media content for the very first TEDx event held in Mariehamn, Åland. The event’s theme, “New Normal,” called for a contemporary and engaging digital presence to reach a wide audience.

Challenge

As a non-profit, inaugural event, TEDx Mariehamn needed:

• A user-friendly website to communicate event details and volunteer registration
• Visual content aligned with TEDx’s recognizable brand identity
• Engaging social media posts to build awareness and excitement

Approach & Strategy

• Brand Alignment: Incorporated TEDx’s signature red and black as main colours, complemented with light grey backgrounds and dark grey text for readability
• Website Design: Focused on clean layout, clear navigation, and accessibility, ensuring first-time visitors could easily find event information
• Social Media: Created consistent visual content and messaging to promote the event across platforms

Solution

The website and social media content successfully communicated the event’s purpose and tone. Design choices were minimalist, bold, and on-brand, providing a professional digital presence for the inaugural TEDx in Mariehamn.

Results

The project was well-received, and the volunteer work helped establish a strong digital foundation for future TEDx Mariehamn events. Being part of the team was both rewarding and inspiring.

VISIT

tedxmariehamn.com